HART Sport Partners with WA Football

HART Sport is excited to announce a new partnership with WA Football. This agreement sees Australia’s leading provider of sporting equipment become the Premier Partner of the WAFLW and a Preferred Supplier of WA Football.

The Western Australian Football Commission is a not-for-profit sports association that acts as the caretaker of football throughout the State. As arguably the biggest sport in WA, AFL has a rich local history and is an integral part of the cultural landscape. The WAFC’s role is to ensure the game continues to grow while placing tremendous emphasis on the significant social benefits and values that the sport brings.

As part of this ground-breaking partnership, HART Sport will also hold the title of Official Naming Rights Partner of the WAFLW Rogers Cup, an important competition for players aged under 19, that serves as a crucial pathway for developing the next generation of WAFLW and AFLW stars.

Andrew Mills, National Sales Manager with HART Sport says that “we’re incredibly proud of our commitment to grassroots sports and to partner with WA Football, in particular the U19 Women’s competition, which is another opportunity to support the pathway of these young athletes”.

“It’s great to connect with WA Football having spent several years playing in the WAFL for East Perth. I look forward to working with the team over the coming years”.  

Oliver Condon, Head of Business Development at WA Football, welcomed the new partnership:

“We’re thrilled to welcome HART Sport as the Naming Rights Partner of the Rogers Cup. Their commitment to grassroots development and high-performance sport aligns perfectly with our vision for the competition and the broader WAFLW pathway.

This partnership will not only enhance the experience for our young athletes but also provide valuable support as we continue to grow the women’s game across Western Australia. We look forward to a successful and collaborative journey with HART Sport in the years ahead.”
 
This agreement reinforces HART Sports commitment to supporting grassroots and elite Australian football across the State. The partnership runs until 2028.